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What is User Experience Design?

By now you have probably heard of the term, user experience, abbreviated as UX, but what is it exactly? User experience refers to the enjoyability of a person when interacting with an interface. UX as a profession is comprised of two main parts, the design and the research. Let's take a closer look at design.

User experience (UX) design is a design process that focuses on creating products, services, and digital experiences that are easy, efficient, and enjoyable for users. It encompasses all aspects of a user's interaction with a product or service, including the user interface (UI), visual design, content, functionality, and overall experience.

The goal of UX design is to design products and services that meet the needs and goals of the people who use them. This requires a deep understanding of the user, including their motivations, behaviors, and preferences, as well as a knowledge of the technology being used and the constraints of the design problem.

UX design uses a variety of research and design methods to create user-centered designs, including user research, prototyping, testing, and iteration. The end result is a product or service that is easy to use, efficient, and enjoyable, and that helps users achieve their goals and tasks.

Some examples of UX design include designing the interface of a website or mobile app, creating the user flow for an e-commerce checkout process, or developing the layout and organization of a product page on a website.

What goes hand in hand with UX design is the other side of the UX coin, which is research. Research informs the design to ensure the needs of a user are ultimately being met. The Nielsen Norman Group is a world leader in setting standards for research and design, and PureWebMedia is proudly accredited with certifications in both of these fields. 

Let PureWebMedia help you with creating the best possible experience for your customers.