Redesigning your existing website's appearance is one of the easiest ways to boost business. If you want to increase the conversion rate and internet traffic to your website, it's important to keep your online front looking fresh and attractive. Your website is like a house, and the passing years act as weathering on the exterior. While the best overall solution is to make certain your site is embracing web standards with a robust content management system (such as Drupal) since this creates the groundwork for effective search engine optimization (SEO), at the very least, an effective visual design is a cost-effective means to let your customers know that keeping current and fresh is important to you. It's like a fresh coat of new color on your weathered house.
A website's cascading stylesheet(s) - known as a .css file - defines the style, appearance and visual consistency between different web browsers. It's responsible for many aspects of the website's exact colors, shapes, image position, font type, font size - the list goes on extensively. In the hands of a competent web designer can make the difference between a good website and a fantastic one.
While a visual redesign seems like an easy means to keeping your website fresh and current, far too many businesses fail to take advantage of enhancing the look of their site while allowing the content to remain intact. This is one area in particular where a content management system really shines because if your website is built with one and if its scope involves hundreds of pages, the content can all stay intact while the visual appearance can change radically. Whether your website is hand-coded, written with software packages like Dreamweaver, or are database driven with a content management system (CMS), changing merely the appearance of the website is an extremely cost effective means to make a lasting impression on your customers.
In the hands of an effective web designer and web developer, you can breath new life into your website. Contact us today to let us help boost your business website!